CSD Marketing Guidelines

CS Department Marketing Brand Standards Reference

Department branding follows university guidelines very closely. We use an approved unitmark, which was created by university marketing, along with our logo to help distinguish the department within the school and university branding structure.

If you have any questions about department marketing & communications please email: csd-marcom-info@cs.cmu.edu

Items that will be downloadable from a protected Box directory:

• Department logo with unitmark in horizontal and block (vertical use) formats
• Files for print use
• Files for web use
• Department letterhead
• Word format
• Apple Pages format
• Other formats on request if feasible 
• Presentation Templates
• PowerPoint
• Apple Keynote
• Other formats on request if feasible

Until the download directory is ready, please use the csd-marcom-info@cs.cmu.edu email to request specific image types or files with branding.

PLEASE do not make separate directories to share these files, but refer back here to get files in case updates have been made so you have the most recent files available. You can save the link to the BoX download directory and be certain you will have access to the latest versions when they are made availble. Downloads will be made available to the CMU community (and will require authentication). Any external requests should be sent to csd-marcom-info@cs.cmu.edu and we will determine the appropriate image/file to provide. 

Department Logo with Unitmark

Whenever reasonable, the horizontal version of the logo-unitmark combination should be used for department branding.

For items like mugs or other items that can’t effectively accommodate the longer horizontal you can use the block/vertical format that will fit the space better.

The stylized CSD logo portion should NOT be used by itself. Branding should always include the university/department unitmark in combination with the logo.

CMU Marketing Brand Standards Reference

If you are not familiar with what the university has developed please take time to look at their site to see what they provide and what their guidelines are:

CMU Marketing & Communications Brand Standards

University style guides cover:

• Brand
• Web
• Writing
• Social Media
• Merchandise

NOTE: There is also a link on this page to trademarks and licensing policies that you should be aware of before using images or wordmarks or unitmarks on websites, branded items, or providing university logos/graphics to a third party (such as a sponsor of a conference, etc.).

University Logos, Colors and Type

https://www.cmu.edu/marcom/brand-standards/logos-colors-type.html

The Carnegie Mellon University visual identity creates a widely recognized image of the university brand.

It is critical that the university adopts a consistent use of Carnegie Mellon’s official wordmark, colors and typography to enhance global visibility and reputation.

Marketing & Communications is responsible for the creation and stewardship of our visual brand. For any suggestions or comments, please contact them at 412-268-6963, or email them.

https://www.cmu.edu/marcom/brand-standards/logos-colors-type.html University downloads can be found here: https://www.cmu.edu/marcom/brand-standards/downloads/index.html (authentication required)

Typography

Open Sans

Open Sans is the preferred typeface of Carnegie Mellon University. Optimized for print, web, and mobile interfaces with excellent legibility characteristics, Open Sans is free for all mediums and performs well on both Windows and Macintosh Operating Systems.

Download Open Sans

Additional typography guidance is available on the university marketing & communications pages.

Colors