CSD Marketing Guidelines

CS Department Marketing Brand Standards Reference

Department branding follows university guidelines relatively closely. We use an approved unitmark, which was created by university marketing, along with our logo to help distinguish the department within the school and university branding structure.

If you have any questions about department marketing & communications please email: csd-marcom-info@cs.cmu.edu

Until the download directory is ready, please use the email above to request logo/unitmarks for branded items you may wish to do for the department.

Department Logo with Unitmark

Whenever reasonable, the horizontal version of the logo-unitmark combination should be used for department branding.

For items like mugs or other items that can’t effectively accommodate the longer horizontal you can use the block/vertical format that can be used.

The stylized CSD logo portion should NOT be used by itself. Branding should always include the university/department unitmark in combination with the logo.

CSD logo and unitmark guidance image

CMU Marketing Brand Standards Reference

If you are not familiar with what the university has developed please take time to look at their site to see what they provide and what their guidelines are:

CMU Marketing & Communications Brand Standards

University style guides cover:

  • Brand
  • Web
  • Writing
  • Social Media
  • Merchandise

There is also a link on this page to trademarks and licensing policies that you should be aware of before using images or wordmarks or unitmarks on websites, branded items, or providing university logos/graphics to a third party (such as, as a sponsor of a conference, etc.).

University Logos, Colors and Type


The Carnegie Mellon University visual identity creates a widely recognized image of the university brand.

It is critical that the university adopts a consistent use of Carnegie Mellon’s official wordmark, colors and typography to enhance global visibility and reputation.

Marketing & Communications is responsible for the creation and stewardship of our visual brand. For any suggestions or comments, please contact them at 412-268-6963, or email them.

https://www.cmu.edu/marcom/brand-standards/logos-colors-type.html University downloads can be found here: https://www.cmu.edu/marcom/brand-standards/downloads/index.html (authentication required)


Open Sans

Open Sans is the preferred typeface of Carnegie Mellon University. Optimized for print, web, and mobile interfaces with excellent legibility characteristics, Open Sans is free for all mediums and performs well on both Windows and Macintosh Operating Systems.

Download Open Sans

Additional typography guidance is available on the university marketing & communications pages.


Print PrimaryPrint SecondaryWeb PrimaryWeb Secondary


Pantone 187
C=0, M=100, Y=79, K=20


PMS 348
C=92, M=2, Y=100, K=12

CMU Red *

187, 0, 0


170, 102, 0




PMS 130
C=0, M=32, Y=100, K=0


244, 244, 244


0, 102, 119



PMS 288
C=100, M=80, Y=6, K=32

Dark Gray

102, 102, 102


34, 68, 119

Gray Light

35% Black
C=0, M=0, Y=0, K=35

* To prevent pinkness on screen,
web red is slightly different
than print red (Pantone 187).


0, 136, 85

Gray Dark

70% Black
C=0, M=0, Y=0, K=70

Dark Green

34, 68, 51